Calculate retail selling price and gross profit from cost price and target markup percentage.
Result
Markup is calculated strictly on Cost Price.
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Selling Price = Cost × (1 + Markup% / 100) | Profit = Selling Price - Cost
Cost ₹800 with 25% markup.
Selling Price: ₹1,000 | Gross Profit: ₹200 | Margin: 20.00%.
Calculate gross profit margin percentage and cost markup percentage from cost and selling price.
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Open calculatorMarkup is the percentage added to the Cost Price to arrive at the Selling Price. Profit margin is the percentage of the Selling Price that is profit.
A 100% markup on cost results in a 50% profit margin on selling price (e.g. buying for ₹100 and selling for ₹200 gives ₹100 profit, which is 50% of ₹200).
Wholesalers and retailers apply markups over procurement costs to cover operating expenses, shrinkage, and desired net returns.